One of the most compelling reasons to implement a Strategic Meetings Management Program (SMMP) is to reduce T&E spend related to meetings held by your organization or attended by your business travelers. A successful Strategic Meeting Management (SMM) program will generate visibility into meeting spend analytics for CFOs and CEOs to judge the cost and value of events for the company.
You might ask yourself what Strategic Meetings Management is. After all, every business requires meetings. Some of those meetings require travel in order to reach them. So, where’s the strategy?
In this article, we’ll define what a strategic meetings management program (SMMP) is and how it affects your business objectives, cost savings, duty-of-care and other important elements of your travel program.
What is Strategic Meetings Management (SMM)?
The Global Business Travel AssociationBusiness Travel Association defines SMM as “the disciplined approach to managing enterprise-wide meeting and event related processes, activities, metrics, standards and supplier strategies to achieve business objectives, quantitative cost savings, risk mitigation, and optimal service levels.”
In other words, it covers everything that goes into preparing for a meeting and ensuring your employees are able to maximize their attendance. Whether a large, company-wide event or a small meeting with only a couple of key members of your team, a SMMP affects them.
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